{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-16T09:11:18Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-CA-00SIB1W0DU",
    "type": "grant",
    "country": "ca",
    "name": "Canadian Turkey Marketing Agency: federal grants and contributions",
    "url": "https://assay-systems.com/register/ca/grants/r/canadian-turkey-marketing-agency/",
    "summary": "5 federal grant and contribution agreements worth $14.6M with Canadian Turkey Marketing Agency, 2018–2024.",
    "figures": [
      {
        "label": "agreements",
        "value": 5,
        "unit": "count"
      },
      {
        "label": "value",
        "value": 14600000,
        "unit": "money",
        "currency": "CAD",
        "approximate": true,
        "display": "$14.6M"
      },
      {
        "label": "departments",
        "value": 1,
        "unit": "count"
      },
      {
        "label": "programs",
        "value": 3,
        "unit": "count"
      }
    ],
    "text": [
      "This project aims to create awareness of turkey meat and increase its consumption in Canada. Through various promotional and educational initiatives, Turkey Farmers of Canada will continue to position Canadian turkey meat as preferred protein and everyday products, any mealtime option, on its merits of versatility and nutritional attributes.",
      "The objective of this project is to profitably increase turkey consumption in Canada by expanding Canadian consumer awareness of the versatility and nutritional attributes of Canadian turkey meat through an integrated national marketing and promotional campaign.",
      "The objective of this project is to deliver on the Government of Canada's commitment to provide full and fair compensation to supply-managed sectors for market access concessions made under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership",
      "The objective of this project is to conduct a Lifecycle Assessment, which will allow Turkey Farmers of Canada to better understand the environmental performance of turkey production in Canada, to inform processes, and also provide credible sustainability and environmental impact information.",
      "AgriAssurance Program - National Industry Association component - build industry capacity to increase public confidence in the food system, respond to market requirements and meet consumer demands."
    ],
    "records": [
      {
        "name": "grants and contributions register",
        "url": "https://assay-systems.com/register/ca/grants/"
      },
      {
        "name": "Agriculture and Agri-Food Canada",
        "url": "https://assay-systems.com/register/ca/grants/department/agriculture-and-agri-food-canada/"
      }
    ],
    "assay_record": "ASY-CA-00SIB1W0DU",
    "cite_as": "Assay Systems, \"Canadian Turkey Marketing Agency: federal grants and contributions\", https://assay-systems.com/register/ca/grants/r/canadian-turkey-marketing-agency/"
  }
}