{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-20T00:02:01Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-CA-1BNNXQF0L1",
    "type": "grant",
    "country": "ca",
    "name": "Powerlace Technologies inc.: federal grants and contributions",
    "url": "https://assay-systems.com/register/ca/grants/r/powerlace-technologies-inc/",
    "summary": "12 federal grant and contribution agreements worth $1.4M with Powerlace Technologies inc., 2018–2025.",
    "figures": [
      {
        "label": "agreements",
        "value": 12,
        "unit": "count"
      },
      {
        "label": "value",
        "value": 1400000,
        "unit": "money",
        "currency": "CAD",
        "approximate": true,
        "display": "$1.4M"
      },
      {
        "label": "departments",
        "value": 1,
        "unit": "count"
      },
      {
        "label": "programs",
        "value": 2,
        "unit": "count"
      }
    ],
    "text": [
      "This innovation makes it possible to use the pressure applied to the heel by the weight of the user, when inserting the foot, to tighten the shoe.",
      "Enhance and implement a manufacturing system to significantly increase production capacity for self-lacing shoes, which is currently limited by equipment capacity.",
      "Responsible for the execution of activities leading to the marketing of the final product to the consumer, management of online sales marketing campaigns, and social networks.",
      "The project consists in improving and making reliable the production equipment.",
      "The project consists of supporting the marketing team in a multidimensional role with elements of sales, customer service, promotional activities and events.",
      "The project involves deploying digital marketing tactics to drive online and in-store sales in Canada and the United States.",
      "The project aims to boost the firm’s visibility on social networks and implement an influencer marketing strategy.",
      "The project consists of developing marketing and communication initiatives, designing and publishing innovative content on social media to improve online visibility, actively contributing to the organization of promotional events to support campaigns, and collaborating with internal teams to ensure strategic consistency in communication messages.",
      "The project aims to optimize order management, preparation, and logistics for footwear in order to effectively support the organization’s operational needs related to events.",
      "The project will allow the graphic design of the women's shoe line. In addition, it will explore different promising segments for the Powerlace technology.",
      "The project will support the development of the firm’s IP capacity through the implementation of an IP strategy.",
      "The project will support development of intellectual property capacity within the firm."
    ],
    "records": [
      {
        "name": "grants and contributions register",
        "url": "https://assay-systems.com/register/ca/grants/"
      },
      {
        "name": "Montarville",
        "url": "https://assay-systems.com/register/ca/grants/riding/24049-montarville/"
      },
      {
        "name": "National Research Council Canada",
        "url": "https://assay-systems.com/register/ca/grants/department/national-research-council-canada/"
      }
    ],
    "assay_record": "ASY-CA-1BNNXQF0L1",
    "cite_as": "Assay Systems, \"Powerlace Technologies inc.: federal grants and contributions\", https://assay-systems.com/register/ca/grants/r/powerlace-technologies-inc/"
  }
}