{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-16T14:23:24Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-AU-0ZAN4VK1R4",
    "type": "supplier",
    "country": "au",
    "name": "CARBON MEDIA PTY LTD T/A Carbon Creative Agency in the AusTender register",
    "url": "https://assay-systems.com/register/au/carbon-media-pty-ltd-t-a-carbon-creative-agency/",
    "register": "Australia · Commonwealth contract register · Supplier record",
    "line": {
      "name": "Advertising (82100000)",
      "url": "https://assay-systems.com/register/au/line/advertising/"
    },
    "data_through": "2026-09",
    "compiled": "2026-10-06",
    "figures": [
      {
        "label": "contracts, all years",
        "value": 87,
        "unit": "count",
        "detail": "A$22,736,874 · Sep 2021 – Sep 2026"
      },
      {
        "label": "since January 2024",
        "value": 13500000,
        "unit": "money",
        "currency": "AUD",
        "approximate": true,
        "display": "A$13.5M",
        "detail": "44 contracts · 12 agencies"
      },
      {
        "label": "rank in the line",
        "value": 11,
        "unit": "rank",
        "display": "11th",
        "detail": "of 95 suppliers · 0.71%"
      },
      {
        "label": "agencies never served",
        "value": 53,
        "unit": "count",
        "detail": "A$714M on the line without CARBON MEDIA PTY LTD T/A Carbon Creative Agency"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from CARBON MEDIA PTY LTD T/A Carbon Creative Agency",
        "period": "since January 2024",
        "facts": [
          {
            "label": "agencies",
            "value": 12,
            "unit": "count"
          },
          {
            "label": "paid",
            "value": 13500000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$13.5M"
          },
          {
            "label": "top buyer",
            "value": 30.5,
            "unit": "percent",
            "display": "30.5%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Advertising (82100000)",
        "facts": [
          {
            "label": "line value",
            "value": 1200000000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$1.2B"
          },
          {
            "label": "contracts",
            "value": 1109,
            "unit": "count",
            "display": "1,109"
          },
          {
            "label": "agencies",
            "value": 67,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 95,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 94.3,
            "unit": "percent",
            "display": "94.3%"
          },
          {
            "label": "of 95 suppliers",
            "value": 11,
            "unit": "rank",
            "display": "11th"
          },
          {
            "label": "CARBON MEDIA PTY LTD T/A Carbon Creative Agency in the line",
            "value": 8541337,
            "unit": "money",
            "currency": "AUD",
            "display": "A$8,541,337"
          },
          {
            "label": "share of the line",
            "value": 0.71,
            "unit": "percent",
            "display": "0.71%"
          },
          {
            "label": "of A$157,075,772 spent by Department of Health, Disability and Ageing",
            "value": 2.6,
            "unit": "percent",
            "display": "2.6%"
          },
          {
            "label": "of A$25,867,679 spent by Australian Electoral Commission",
            "value": 1.1,
            "unit": "percent",
            "display": "1.1%"
          },
          {
            "label": "of A$87,237,326 spent by Department of Health and Aged Care",
            "value": 1.9,
            "unit": "percent",
            "display": "1.9%"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Agencies that buy the line and never bought from CARBON MEDIA PTY LTD T/A Carbon Creative Agency",
        "facts": [
          {
            "label": "agencies",
            "value": 53,
            "unit": "count"
          },
          {
            "label": "contracts",
            "value": 595,
            "unit": "count"
          },
          {
            "label": "since January 2024",
            "value": 713623305,
            "unit": "money",
            "currency": "AUD",
            "display": "A$713,623,305"
          }
        ]
      },
      {
        "id": "how",
        "title": "How the line is bought",
        "period": "by value, since 2024",
        "facts": [
          {
            "label": "limited tender",
            "value": 11,
            "unit": "percent",
            "display": "11%"
          },
          {
            "label": "of these to CARBON MEDIA PTY LTD T/A Carbon Creative Agency",
            "value": 0,
            "unit": "count"
          }
        ]
      },
      {
        "id": "ending",
        "title": "Contracts reaching their end dates",
        "period": "Oct 2026 – October 2027",
        "facts": [
          {
            "label": "contracts",
            "value": 141,
            "unit": "count"
          },
          {
            "label": "end by October 2027",
            "value": 189402189,
            "unit": "money",
            "currency": "AUD",
            "display": "A$189,402,189"
          },
          {
            "label": "end in June 2027 · A$92.4M",
            "value": 57,
            "unit": "count"
          },
          {
            "label": "in agencies never served · A$148M",
            "value": 84,
            "unit": "count"
          }
        ]
      },
      {
        "id": "grew",
        "title": "Fastest-growing supplier in the line",
        "period": "same line",
        "subject": "19002966001",
        "facts": [
          {
            "label": "growth",
            "value": "+84%"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/au/carbon-media-pty-ltd-t-a-carbon-creative-agency/"
    },
    "assay_record": "ASY-AU-0ZAN4VK1R4",
    "cite_as": "Assay Systems, \"CARBON MEDIA PTY LTD T/A Carbon Creative Agency in the AusTender register\", https://assay-systems.com/register/au/carbon-media-pty-ltd-t-a-carbon-creative-agency/"
  }
}