{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-16T11:21:06Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-AU-0NSTG9E1DH",
    "type": "supplier",
    "country": "au",
    "name": "Culture HQ Pty Ltd t/a CultureVerse in the AusTender register",
    "url": "https://assay-systems.com/register/au/culture-hq-pty-ltd-t-a-cultureverse/",
    "register": "Australia · Commonwealth contract register · Supplier record",
    "line": {
      "name": "Advertising (82100000)",
      "url": "https://assay-systems.com/register/au/line/advertising/"
    },
    "data_through": "2026-09",
    "compiled": "2026-10-06",
    "figures": [
      {
        "label": "contracts, all years",
        "value": 26,
        "unit": "count",
        "detail": "A$7,265,772 · Oct 2021 – Jun 2026"
      },
      {
        "label": "since January 2024",
        "value": 5200000,
        "unit": "money",
        "currency": "AUD",
        "approximate": true,
        "display": "A$5.2M",
        "detail": "17 contracts · 11 agencies"
      },
      {
        "label": "rank in the line",
        "value": 14,
        "unit": "rank",
        "display": "14th",
        "detail": "of 95 suppliers · 0.4%"
      },
      {
        "label": "agencies never served",
        "value": 55,
        "unit": "count",
        "detail": "A$716M on the line without Culture HQ Pty Ltd t/a CultureVerse"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from Culture HQ Pty Ltd t/a CultureVerse",
        "period": "since January 2024",
        "facts": [
          {
            "label": "agencies",
            "value": 11,
            "unit": "count"
          },
          {
            "label": "paid",
            "value": 5200000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$5.2M"
          },
          {
            "label": "top buyer",
            "value": 20.1,
            "unit": "percent",
            "display": "20.1%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Advertising (82100000)",
        "facts": [
          {
            "label": "line value",
            "value": 1200000000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$1.2B"
          },
          {
            "label": "contracts",
            "value": 1109,
            "unit": "count",
            "display": "1,109"
          },
          {
            "label": "agencies",
            "value": 67,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 95,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 94.3,
            "unit": "percent",
            "display": "94.3%"
          },
          {
            "label": "of 95 suppliers",
            "value": 14,
            "unit": "rank",
            "display": "14th"
          },
          {
            "label": "Culture HQ Pty Ltd t/a CultureVerse in the line",
            "value": 4866076,
            "unit": "money",
            "currency": "AUD",
            "display": "A$4,866,076"
          },
          {
            "label": "share of the line",
            "value": 0.4,
            "unit": "percent",
            "display": "0.4%"
          },
          {
            "label": "of A$78,513,673 spent by Department of the Treasury",
            "value": 1.3,
            "unit": "percent",
            "display": "1.3%"
          },
          {
            "label": "of A$40,062,846 spent by Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts",
            "value": 2.1,
            "unit": "percent",
            "display": "2.1%"
          },
          {
            "label": "of A$36,052,994 spent by Australian Bureau of Statistics",
            "value": 2.1,
            "unit": "percent",
            "display": "2.1%"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Agencies that buy the line and never bought from Culture HQ Pty Ltd t/a CultureVerse",
        "facts": [
          {
            "label": "agencies",
            "value": 55,
            "unit": "count"
          },
          {
            "label": "contracts",
            "value": 658,
            "unit": "count"
          },
          {
            "label": "since January 2024",
            "value": 715691558,
            "unit": "money",
            "currency": "AUD",
            "display": "A$715,691,558"
          }
        ]
      },
      {
        "id": "how",
        "title": "How the line is bought",
        "period": "by value, since 2024",
        "facts": [
          {
            "label": "limited tender",
            "value": 11,
            "unit": "percent",
            "display": "11%"
          },
          {
            "label": "of these to Culture HQ Pty Ltd t/a CultureVerse",
            "value": 0,
            "unit": "count"
          }
        ]
      },
      {
        "id": "ending",
        "title": "Contracts reaching their end dates",
        "period": "Oct 2026 – October 2027",
        "facts": [
          {
            "label": "contracts",
            "value": 144,
            "unit": "count"
          },
          {
            "label": "end by October 2027",
            "value": 189817837,
            "unit": "money",
            "currency": "AUD",
            "display": "A$189,817,837"
          },
          {
            "label": "end in June 2027 · A$93.3M",
            "value": 60,
            "unit": "count"
          },
          {
            "label": "in agencies never served · A$93.2M",
            "value": 79,
            "unit": "count"
          }
        ]
      },
      {
        "id": "grew",
        "title": "Fastest-growing supplier in the line",
        "period": "same line",
        "subject": "19002966001",
        "facts": [
          {
            "label": "growth",
            "value": "+84%"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/au/culture-hq-pty-ltd-t-a-cultureverse/"
    },
    "assay_record": "ASY-AU-0NSTG9E1DH",
    "cite_as": "Assay Systems, \"Culture HQ Pty Ltd t/a CultureVerse in the AusTender register\", https://assay-systems.com/register/au/culture-hq-pty-ltd-t-a-cultureverse/"
  }
}