{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-16T10:39:24Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-AU-1LX96WT1EJ",
    "type": "supplier",
    "country": "au",
    "name": "The Shannon Group trading as Shannon Behaviour Change in the AusTender register",
    "url": "https://assay-systems.com/register/au/the-shannon-group-trading-as-shannon-behaviour-change/",
    "register": "Australia · Commonwealth contract register · Supplier record",
    "line": {
      "name": "Advertising (82100000)",
      "url": "https://assay-systems.com/register/au/line/advertising/"
    },
    "data_through": "2026-09",
    "compiled": "2026-10-06",
    "figures": [
      {
        "label": "contracts, all years",
        "value": 4,
        "unit": "count",
        "detail": "A$1,141,143 · Nov 2021 – May 2026"
      },
      {
        "label": "since January 2024",
        "value": 649000,
        "unit": "money",
        "currency": "AUD",
        "approximate": true,
        "display": "A$649K",
        "detail": "2 contracts · 2 agencies"
      },
      {
        "label": "rank in the line",
        "value": 34,
        "unit": "rank",
        "display": "34th",
        "detail": "of 95 suppliers · 0.04%"
      },
      {
        "label": "agencies never served",
        "value": 64,
        "unit": "count",
        "detail": "A$1.2B on the line without The Shannon Group trading as Shannon Behaviour Change"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from The Shannon Group trading as Shannon Behaviour Change",
        "period": "since January 2024",
        "facts": [
          {
            "label": "agencies",
            "value": 2,
            "unit": "count"
          },
          {
            "label": "paid",
            "value": 649000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$649K"
          },
          {
            "label": "top buyer",
            "value": 76.9,
            "unit": "percent",
            "display": "76.9%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Advertising (82100000)",
        "facts": [
          {
            "label": "line value",
            "value": 1200000000,
            "unit": "money",
            "currency": "AUD",
            "approximate": true,
            "display": "A$1.2B"
          },
          {
            "label": "contracts",
            "value": 1109,
            "unit": "count",
            "display": "1,109"
          },
          {
            "label": "agencies",
            "value": 67,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 95,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 94.3,
            "unit": "percent",
            "display": "94.3%"
          },
          {
            "label": "of 95 suppliers",
            "value": 34,
            "unit": "rank",
            "display": "34th"
          },
          {
            "label": "The Shannon Group trading as Shannon Behaviour Change in the line",
            "value": 499300,
            "unit": "money",
            "currency": "AUD",
            "display": "A$499,300"
          },
          {
            "label": "share of the line",
            "value": 0.04,
            "unit": "percent",
            "display": "0.04%"
          },
          {
            "label": "of A$499,300 spent by Australian Human Rights Commission",
            "value": 100,
            "unit": "percent",
            "display": "100.0%"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Agencies that buy the line and never bought from The Shannon Group trading as Shannon Behaviour Change",
        "facts": [
          {
            "label": "agencies",
            "value": 64,
            "unit": "count"
          },
          {
            "label": "contracts",
            "value": 1045,
            "unit": "count",
            "display": "1,045"
          },
          {
            "label": "since January 2024",
            "value": 1189796746,
            "unit": "money",
            "currency": "AUD",
            "display": "A$1,189,796,746"
          }
        ]
      },
      {
        "id": "how",
        "title": "How the line is bought",
        "period": "by value, since 2024",
        "facts": [
          {
            "label": "limited tender",
            "value": 12,
            "unit": "percent",
            "display": "12%"
          },
          {
            "label": "of these to The Shannon Group trading as Shannon Behaviour Change",
            "value": 0,
            "unit": "count"
          }
        ]
      },
      {
        "id": "ending",
        "title": "Contracts reaching their end dates",
        "period": "Oct 2026 – October 2027",
        "facts": [
          {
            "label": "contracts",
            "value": 147,
            "unit": "count"
          },
          {
            "label": "end by October 2027",
            "value": 191020389,
            "unit": "money",
            "currency": "AUD",
            "display": "A$191,020,389"
          },
          {
            "label": "end in June 2027 · A$93.9M",
            "value": 62,
            "unit": "count"
          },
          {
            "label": "in agencies never served · A$191M",
            "value": 143,
            "unit": "count"
          }
        ]
      },
      {
        "id": "grew",
        "title": "Fastest-growing supplier in the line",
        "period": "same line",
        "subject": "19002966001",
        "facts": [
          {
            "label": "growth",
            "value": "+84%"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/au/the-shannon-group-trading-as-shannon-behaviour-change/"
    },
    "assay_record": "ASY-AU-1LX96WT1EJ",
    "cite_as": "Assay Systems, \"The Shannon Group trading as Shannon Behaviour Change in the AusTender register\", https://assay-systems.com/register/au/the-shannon-group-trading-as-shannon-behaviour-change/"
  }
}