{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-15T23:21:00Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-CA-0FQQ1BT0KN",
    "type": "supplier",
    "country": "ca",
    "name": "GroupM Canada Inc d/b/a Essencemediacom Can in the Government of Canada contract register",
    "url": "https://assay-systems.com/register/ca/groupm-canada-inc-d-b-a-essencemediacom-can/",
    "register": "Canada · Federal contract register · Supplier record",
    "line": {
      "name": "Advertising services",
      "url": "https://assay-systems.com/register/ca/line/advertising-services/"
    },
    "data_through": "2026-06",
    "compiled": "2026-10-06",
    "figures": [
      {
        "label": "contracts, all years",
        "value": 4,
        "unit": "count",
        "detail": "$13,322,700 · Jan 2025 – Nov 2025"
      },
      {
        "label": "since January 2024",
        "value": 13300000,
        "unit": "money",
        "currency": "CAD",
        "approximate": true,
        "display": "$13.3M",
        "detail": "4 contracts · 1 department"
      },
      {
        "label": "rank in the line",
        "value": 4,
        "unit": "rank",
        "display": "4th",
        "detail": "of 155 suppliers · 4.41%"
      },
      {
        "label": "departments never served",
        "value": 35,
        "unit": "count",
        "detail": "$288M on the line without GroupM Canada Inc d/b/a Essencemediacom Can"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from GroupM Canada Inc d/b/a Essencemediacom Can",
        "period": "since January 2024",
        "facts": [
          {
            "label": "departments",
            "value": 1,
            "unit": "count"
          },
          {
            "label": "paid",
            "value": 13300000,
            "unit": "money",
            "currency": "CAD",
            "approximate": true,
            "display": "$13.3M"
          },
          {
            "label": "top buyer",
            "value": 100,
            "unit": "percent",
            "display": "100.0%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Advertising services",
        "facts": [
          {
            "label": "line value",
            "value": 302000000,
            "unit": "money",
            "currency": "CAD",
            "approximate": true,
            "display": "$302M"
          },
          {
            "label": "contracts",
            "value": 431,
            "unit": "count"
          },
          {
            "label": "departments",
            "value": 36,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 155,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 85.6,
            "unit": "percent",
            "display": "85.6%"
          },
          {
            "label": "of 155 suppliers",
            "value": 4,
            "unit": "rank",
            "display": "4th"
          },
          {
            "label": "GroupM Canada Inc d/b/a Essencemediacom Can in the line",
            "value": 13322700,
            "unit": "money",
            "currency": "CAD",
            "display": "$13,322,700"
          },
          {
            "label": "share of the line",
            "value": 4.41,
            "unit": "percent",
            "display": "4.41%"
          },
          {
            "label": "of $14,588,587 spent by Statistics Canada",
            "value": 91.3,
            "unit": "percent",
            "display": "91.3%"
          },
          {
            "label": "new suppliers since 2024 · $272M",
            "value": 65,
            "unit": "count"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Departments that buy the line and never bought from GroupM Canada Inc d/b/a Essencemediacom Can",
        "facts": [
          {
            "label": "departments",
            "value": 35,
            "unit": "count"
          },
          {
            "label": "contracts",
            "value": 422,
            "unit": "count"
          },
          {
            "label": "since January 2024",
            "value": 287771229,
            "unit": "money",
            "currency": "CAD",
            "display": "$287,771,229"
          },
          {
            "label": "contracts under $40,000",
            "value": 224,
            "unit": "count"
          },
          {
            "label": "under $40,000",
            "value": 4489178,
            "unit": "money",
            "currency": "CAD",
            "display": "$4,489,178"
          }
        ]
      },
      {
        "id": "how",
        "title": "How the line is bought",
        "period": "by value, since 2024",
        "facts": [
          {
            "label": "no competition",
            "value": 7,
            "unit": "percent",
            "display": "7%"
          },
          {
            "label": "one applicant",
            "value": 22,
            "unit": "percent",
            "display": "22%"
          },
          {
            "label": "of these to GroupM Canada Inc d/b/a Essencemediacom Can",
            "value": 0,
            "unit": "count"
          }
        ]
      },
      {
        "id": "ending",
        "title": "Contracts reaching their end dates",
        "period": "Oct 2026 – October 2027",
        "facts": [
          {
            "label": "contracts",
            "value": 41,
            "unit": "count"
          },
          {
            "label": "end by October 2027",
            "value": 164656774,
            "unit": "money",
            "currency": "CAD",
            "display": "$164,656,774"
          },
          {
            "label": "end in March 2027 · $26.8M",
            "value": 31,
            "unit": "count"
          },
          {
            "label": "in departments never served · $151M",
            "value": 39,
            "unit": "count"
          }
        ]
      },
      {
        "id": "open",
        "title": "Notices in the line",
        "period": "CanadaBuys, 6 October 2026",
        "facts": [
          {
            "label": "notices",
            "value": 1,
            "unit": "count"
          },
          {
            "label": "open today",
            "value": 1,
            "unit": "count"
          },
          {
            "label": "standing lists",
            "value": 0,
            "unit": "count"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/ca/groupm-canada-inc-d-b-a-essencemediacom-can/"
    },
    "assay_record": "ASY-CA-0FQQ1BT0KN",
    "cite_as": "Assay Systems, \"GroupM Canada Inc d/b/a Essencemediacom Can in the Government of Canada contract register\", https://assay-systems.com/register/ca/groupm-canada-inc-d-b-a-essencemediacom-can/"
  }
}