{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-16T16:09:32Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-DE-0B365B81M6",
    "type": "supplier",
    "country": "de",
    "name": "boy Strategie und Kommunikation GmbH in the TED register for Germany",
    "url": "https://assay-systems.com/register/de/boy-strategie-und-kommunikation-gmbh/",
    "register": "Germany · TED award notices · Supplier record",
    "line": {
      "name": "Advertising and marketing services (CPV 79340000)",
      "url": "https://assay-systems.com/register/de/line/advertising-and-marketing-services/"
    },
    "data_through": "2026-09",
    "compiled": "2026-10-12",
    "figures": [
      {
        "label": "award notices, all years",
        "value": 5,
        "unit": "count",
        "detail": "May 2024 – Sep 2026"
      },
      {
        "label": "since January 2024",
        "value": 5,
        "unit": "count",
        "detail": "5 buyers"
      },
      {
        "label": "rank in the line",
        "value": 31,
        "unit": "rank",
        "display": "31st",
        "detail": "of 498 suppliers · 0.4%"
      },
      {
        "label": "buyers never served",
        "value": 311,
        "unit": "count",
        "detail": "489 notices in the line from them"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from boy Strategie und Kommunikation GmbH",
        "period": "since January 2024",
        "facts": [
          {
            "label": "buyers",
            "value": 5,
            "unit": "count"
          },
          {
            "label": "notices",
            "value": 5,
            "unit": "count"
          },
          {
            "label": "top buyer",
            "value": 20,
            "unit": "percent",
            "display": "20%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Advertising and marketing services (CPV 79340000)",
        "facts": [
          {
            "label": "award notices",
            "value": 494,
            "unit": "count"
          },
          {
            "label": "buyers",
            "value": 313,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 498,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 8.9,
            "unit": "percent",
            "display": "8.9%"
          },
          {
            "label": "of 498 suppliers",
            "value": 31,
            "unit": "rank",
            "display": "31st"
          },
          {
            "label": "notices name boy Strategie und Kommunikation GmbH",
            "value": 2,
            "unit": "count"
          },
          {
            "label": "share of the line",
            "value": 0.4,
            "unit": "percent",
            "display": "0.4%"
          },
          {
            "label": "of 4 notices from Verkehrsverbund und Fördergesellschaft Nordhessen mbH",
            "value": 25,
            "unit": "percent",
            "display": "25.0%"
          },
          {
            "label": "of 1 notice from Abgeordnetenhaus von Berlin, vertreten durch die Präsidentin - Referat Öffentlichkeitsarbeit, Politische Bildung und Veranstaltungen, Besucherdienst -.",
            "value": 100,
            "unit": "percent",
            "display": "100.0%"
          },
          {
            "label": "new suppliers since 2025",
            "value": 255,
            "unit": "count"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Buyers that buy the line and never named boy Strategie und Kommunikation GmbH",
        "period": "since November 2023",
        "facts": [
          {
            "label": "buyers",
            "value": 311,
            "unit": "count"
          },
          {
            "label": "notices since 2024",
            "value": 489,
            "unit": "count"
          },
          {
            "label": "buyers took a new supplier",
            "value": 224,
            "unit": "count"
          },
          {
            "label": "suppliers came in that way",
            "value": 407,
            "unit": "count"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/de/boy-strategie-und-kommunikation-gmbh/"
    },
    "assay_record": "ASY-DE-0B365B81M6",
    "cite_as": "Assay Systems, \"boy Strategie und Kommunikation GmbH in the TED register for Germany\", https://assay-systems.com/register/de/boy-strategie-und-kommunikation-gmbh/"
  }
}