{
  "api": "assay-systems/v1",
  "key_tier": "none",
  "retrieved": "2026-10-15T22:14:56Z",
  "source": "Assay Systems register, https://assay-systems.com/register/",
  "access_notice": "On 15 November 2026, automated access to assay-systems.com closes. After that date, access is available only under a paid annual subscription contract. Contact: contact@assay-systems.com",
  "data": {
    "id": "ASY-US-09ZT6460H4",
    "type": "supplier",
    "country": "us",
    "name": "DIRECTIONAL AD-VANTAGE HOLDINGS, LLC in the USAspending register",
    "url": "https://assay-systems.com/register/us/directional-ad-vantage-holdings-llc/",
    "register": "United States · Federal contract register · Supplier record",
    "line": {
      "name": "Management, advertising (R701)",
      "url": "https://assay-systems.com/register/us/line/management-advertising/"
    },
    "data_through": "2026-09",
    "compiled": "2026-10-06",
    "figures": [
      {
        "label": "contracts, all years",
        "value": 10,
        "unit": "count",
        "detail": "$170,497 · Mar 2009 – Jun 2026"
      },
      {
        "label": "since January 2024",
        "value": 114000,
        "unit": "money",
        "currency": "USD",
        "approximate": true,
        "display": "$114K",
        "detail": "6 contracts · 1 agency"
      },
      {
        "label": "rank in the line",
        "value": 210,
        "unit": "rank",
        "display": "210th",
        "detail": "of 307 suppliers · 0.0%"
      },
      {
        "label": "agencies never served",
        "value": 30,
        "unit": "count",
        "detail": "$1.0B on the line without DIRECTIONAL AD-VANTAGE HOLDINGS, LLC"
      }
    ],
    "sections": [
      {
        "id": "buyers",
        "title": "Who buys from DIRECTIONAL AD-VANTAGE HOLDINGS, LLC",
        "period": "since January 2024",
        "facts": [
          {
            "label": "agencies",
            "value": 1,
            "unit": "count"
          },
          {
            "label": "paid",
            "value": 114000,
            "unit": "money",
            "currency": "USD",
            "approximate": true,
            "display": "$114K"
          },
          {
            "label": "top buyer",
            "value": 100,
            "unit": "percent",
            "display": "100.0%"
          }
        ]
      },
      {
        "id": "line",
        "title": "The line",
        "period": "since January 2024",
        "subject": "Management, advertising (R701)",
        "facts": [
          {
            "label": "line value",
            "value": 2900000000,
            "unit": "money",
            "currency": "USD",
            "approximate": true,
            "display": "$2.9B"
          },
          {
            "label": "contracts",
            "value": 847,
            "unit": "count"
          },
          {
            "label": "agencies",
            "value": 32,
            "unit": "count"
          },
          {
            "label": "suppliers",
            "value": 307,
            "unit": "count"
          },
          {
            "label": "held by top ten",
            "value": 84.8,
            "unit": "percent",
            "display": "84.8%"
          },
          {
            "label": "of 307 suppliers",
            "value": 210,
            "unit": "rank",
            "display": "210th"
          },
          {
            "label": "DIRECTIONAL AD-VANTAGE HOLDINGS, LLC in the line",
            "value": 30114,
            "unit": "money",
            "currency": "USD",
            "display": "$30,114"
          },
          {
            "label": "share of the line",
            "value": 0,
            "unit": "percent",
            "display": "0.0%"
          },
          {
            "label": "of $1,818,280,967 spent by Department of Defense",
            "value": 0,
            "unit": "percent",
            "display": "0.0%"
          }
        ]
      },
      {
        "id": "doors",
        "title": "Agencies that buy the line and never bought from DIRECTIONAL AD-VANTAGE HOLDINGS, LLC",
        "facts": [
          {
            "label": "agencies",
            "value": 30,
            "unit": "count"
          },
          {
            "label": "contracts",
            "value": 388,
            "unit": "count"
          },
          {
            "label": "since January 2024",
            "value": 1031989294,
            "unit": "money",
            "currency": "USD",
            "display": "$1,031,989,294"
          }
        ]
      },
      {
        "id": "how",
        "title": "How the line is bought",
        "period": "by value, since 2024",
        "facts": [
          {
            "label": "no competition",
            "value": 4,
            "unit": "percent",
            "display": "4%"
          },
          {
            "label": "one applicant",
            "value": 2,
            "unit": "percent",
            "display": "2%"
          },
          {
            "label": "of these to DIRECTIONAL AD-VANTAGE HOLDINGS, LLC",
            "value": 0,
            "unit": "count"
          }
        ]
      },
      {
        "id": "ending",
        "title": "Contracts reaching their end dates",
        "period": "Oct 2026 – October 2027",
        "facts": [
          {
            "label": "contracts",
            "value": 129,
            "unit": "count"
          },
          {
            "label": "end by October 2027",
            "value": 909977701,
            "unit": "money",
            "currency": "USD",
            "display": "$909,977,701"
          },
          {
            "label": "end in February 2027 · $41.9M",
            "value": 17,
            "unit": "count"
          },
          {
            "label": "in agencies never served · $133M",
            "value": 73,
            "unit": "count"
          }
        ]
      }
    ],
    "more": {
      "sections": [
        "Own record by year",
        "Suppliers next to it in the line"
      ],
      "on_page": "https://assay-systems.com/register/us/directional-ad-vantage-holdings-llc/"
    },
    "assay_record": "ASY-US-09ZT6460H4",
    "cite_as": "Assay Systems, \"DIRECTIONAL AD-VANTAGE HOLDINGS, LLC in the USAspending register\", https://assay-systems.com/register/us/directional-ad-vantage-holdings-llc/"
  }
}