Australia · Commonwealth contract register · Supplier record

Mediabrands Australia Pty Ltd T/A Universal McCann

Line: Advertising (82100000)Register loaded to September 2026Compiled 6 October 2026

Mediabrands Australia Pty Ltd T/A Universal McCann — Australia · Commonwealth contract register · Supplier record: 1,525 contracts, all years (A$1,452,203,577 · Sep 2021 – Sep 2026); A$775M since January 2024 (799 contracts · 65 agencies); 1st rank in the line (of 95 suppliers · 63.74%); 3 agencies never served (A$2.5M on the line without Mediabrands Australia Pty Ltd T/A Universal McCann).

Assay record ASY-AU-0PBD6N401P · Cite as: Assay Systems, “Mediabrands Australia Pty Ltd T/A Universal McCann in the AusTender register”, https://assay-systems.com/register/au/mediabrands-australia-pty-ltd-t-a-universal-mccann/

1,525
contracts, all years
A$1,452,203,577 · Sep 2021 – Sep 2026
A$775M
since January 2024
799 contracts · 65 agencies
1st
rank in the line
of 95 suppliers · 63.74%
3
agencies never served
A$2.5M on the line without Mediabrands Australia Pty Ltd T/A Universal McCann

Own record by year

2021 onward
A$255M
A$216M
A$206M
A$346M
A$222M
A$207M
202120222023202420252026

Who buys from Mediabrands Australia Pty Ltd T/A Universal McCann

since January 2024
65agencies
A$775Mpaid
25.3%top buyer
Department of Defence25.3%
A$195,865,832
Department of Health, Disability and Ageing12.2%
A$94,710,367
Department of Health and Aged Care8.6%
A$66,998,756
Department of the Treasury7.6%
A$58,909,014
Department of Finance6.7%
A$51,948,486
Department of Home Affairs5.0%
A$38,424,923
Department of Social Services4.9%
A$38,135,592
Australian Bureau of Statistics4.3%
A$33,687,246
Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts4.3%
A$33,125,846
Australian Electoral Commission3.2%
A$24,894,482
Department of Infrastructure, Transport, Regional Development, Communications and the Arts2.5%
A$19,294,754
Australian Taxation Office1.5%
A$11,818,372
Department of Climate Change, Energy, the Environment and Water1.5%
A$11,606,773
Department of Foreign Affairs and Trade1.2%
A$9,183,593
Attorney-General's Department1.2%
A$9,039,948
Australian Competition and Consumer Commission0.9%
A$7,306,676
Department of Employment and Workplace Relations0.9%
A$7,155,665
National Emergency Management Agency0.9%
A$6,823,994
Australian Digital Health Agency0.7%
A$5,784,503
Department of Agriculture, Fisheries and Forestry0.7%
A$5,294,511
Department of Veterans' Affairs0.7%
A$5,190,082
Australian Federal Police0.6%
A$4,910,699
Australian Securities and Investments Commission0.4%
A$3,416,587
Australian Signals Directorate0.4%
A$3,213,410
Aged Care Quality and Safety Commission0.4%
A$3,191,380
Department of Education0.4%
A$3,175,446
Austrade0.3%
A$2,448,776
National Indigenous Australians Agency0.3%
A$2,391,371
Department of the Prime Minister and Cabinet0.3%
A$2,130,944
Royal Australian Mint0.2%
A$1,936,950
Office of the Fair Work Ombudsman0.2%
A$1,753,536
Department of Industry, Science and Resources0.1%
A$1,107,930
Australian Communications and Media Authority0.1%
A$1,107,600
Net Zero Economy Authority0.1%
A$1,059,700
Office of the eSafety Commissioner0.1%
A$958,956
Services Australia0.1%
A$938,342
Australian Transaction Reports and Analysis Centre0.1%
A$874,000
Great Barrier Reef Marine Park Authority0.1%
A$770,000
Asbestos and Silica Safety and Eradication Agency0.1%
A$706,237
Organ and Tissue Authority0.1%
A$517,000
Administrative Review Tribunal0.1%
A$412,500
National Capital Authority0.0%
A$300,000
Bureau of Meteorology0.0%
A$295,631
Australian Financial Security Authority0.0%
A$295,000
Australian Prudential Regulation Authority0.0%
A$289,700
Department of Parliamentary Services0.0%
A$280,200
Australian Public Service Commission0.0%
A$268,597
Australian National Audit Office0.0%
A$210,510
Cancer Australia0.0%
A$181,000
Sport Integrity Australia0.0%
A$157,234
Future Fund Management Agency0.0%
A$113,295
NDIS Quality and Safeguards Commission0.0%
A$102,686
Administrative Appeals Tribunal0.0%
A$92,668
Parliamentary Workplace Support Service0.0%
A$80,000
Digital Transformation Agency0.0%
A$78,857
Safe Work Australia0.0%
A$70,000
IP Australia0.0%
A$61,388
Clean Energy Regulator0.0%
A$48,059
Australian Skills Quality Authority0.0%
A$38,537
Australian Submarine Agency0.0%
A$37,780
Tertiary Education Quality and Standards Agency0.0%
A$22,068
Geoscience Australia0.0%
A$20,485
Australian Radiation Protection and Nuclear Safety Agency0.0%
A$20,000
Office of the Director of Public Prosecutions0.0%
A$13,238
Australian Research Council0.0%
A$13,120

Before 2024 only: Asbestos Safety and Eradication Agency, National Recovery and Resilience Agency, Office of the Commonwealth Ombudsman, Tourism Australia, Workplace Gender Equality Agency.

The line

since January 2024
A$1.2Bline value
1,109contracts
67agencies
95suppliers
94.3%held by top ten

Advertising (82100000)

A$494M
A$263M
A$454M
202420252026Jan–Sep
1stof 95 suppliers
A$771,480,709Mediabrands Australia Pty Ltd T/A Universal McCann in the line
63.74%share of the line
70.3%of A$278,832,755 spent by Department of Defence
60.2%of A$157,075,772 spent by Department of Health, Disability and Ageing
76.7%of A$87,237,326 spent by Department of Health and Aged Care

Agencies that buy the line and never bought from Mediabrands Australia Pty Ltd T/A Universal McCann

3agencies
6contracts
A$2,478,650since January 2024
Australian Centre for Disease Control1 contract
A$1,921,914
Australian Human Rights Commission1 contract
A$499,300
National Archives of Australia4 contracts
A$57,436

How the line is bought

by value, since 2024
11%limited tender
0of these to Mediabrands Australia Pty Ltd T/A Universal McCann
Open tender750 contracts
A$1,072,669,933 · 88.6%
Limited tender, no open approach to market359 contracts
A$137,676,610 · 11.4%

Contracts reaching their end dates

Oct 2026 – October 2027
78contracts
A$39,409,054end by October 2027
34end in June 2027 · A$20.1M
3in agencies never served · A$2.4M
A$2.1M
A$31.9K
A$6.5M
A$75.0K
A$3.7M
A$4.2M
A$2.7M
A$20.1M
Oct 268 contractsNov 261 contractDec 2615 contractsFeb 271 contractMar 2710 contractsApr 278 contractsMay 271 contractJun 2734 contracts

Suppliers next to it in the line

since January 2024
Mediabrands Australia Pty Ltd T/A Universal McCann
A$771,480,709
Zenith Media; a division of Publicis Media Australia Pty Ltd1 contract · 1 agency
A$189,000,000
TBWA MELBOURNE PTY LTD6 contracts · 5 agencies
A$87,174,124
Cancer Council Australia2 contracts · 1 agency
A$26,950,000

All 95 suppliers in the line

The extract

Every buying office, every contract holder, value, number and end date behind the figures above.

Source: AusTender Contract Notice Export, Department of Finance, Commonwealth of Australia, via data.gov.au, licensed under Creative Commons Attribution 3.0 Australia; accessed 25 September 2026.Assay Systems has changed the data.