Canadian Mushroom Growers' Association: federal grants and contributions: 4 agreements; $1.0M value; 1 departments; 4 programs.
Assay record ASY-CA-0DIHOTJ15A · Cite as: Assay Systems, “Canadian Mushroom Growers' Association: federal grants and contributions”, https://assay-systems.com/register/ca/grants/r/canadian-mushroom-growers-association/
This project aims to help support the Canadian mushroom industry in its efforts to adapt, become more resilient, and generate a sustainable demand by North Americans for fresh Canadian mushrooms, and revise and improve the Canadian Mushroom Growers’ Association’s current marketing strategy.
The objective of this project is to maintain and expand the existing Canada mushroom consumer market, expand into food service and explore international opportunities.
This project aims to maintain and expand the consumption of fresh Canadian mushrooms in Canada and the United States through retail sampling, influencer engagement, consumer education, and digital marketing campaigns. Activities include national in-store sampling events, dietician and culinary education, recipe and media content development, social media and digital advertising, and collaborative marketing with North American partners.
This project aims to develop new whole oyster and portobello mushroom cap and stem powders to test the improved metabolic and cardiovascular health in obese mice.
Contains information licensed under the Open Government Licence – Canada. Source: Government of Canada proactive disclosure of grants and contributions (open.canada.ca, dataset 432527ab-7aac-45b5-81d6-7597107a7013), 1,327,352 rows as published, collapsed to one agreement per agreement number (per reference number where none is given) at its latest amendment, which carries the full agreement value. Years are the agreement start year. Agreements with individuals are counted but not named.