Canadian Pacific Kazunoko Association: federal grants and contributions: 4 agreements; $2.2M value; 1 departments; 4 programs.
Assay record ASY-CA-0WC29WN0JX · Cite as: Assay Systems, “Canadian Pacific Kazunoko Association: federal grants and contributions”, https://assay-systems.com/register/ca/grants/r/canadian-pacific-kazunoko-association/
The objective of this project is Canadian Pacific Kazunoko Association's to continue to help herring roe (Kazunoko) processors maintain and expand the Japanese market, while gradually diversifying in the Chinese market in order to gain direct sales. This will allow the B.C. herring roe to continue to play a vital role in delivering benefits to coastal communities, fishermen and plant workers.
This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition, the project includes attendance at trade shows showcasing Canadian herring roe.
The Project aims to expand Canadian Pacific Kazunoko market share in Japan by promoting Canadian origin through visible co-branding, providing local partners and customers with promotional and advertising tools, and undertaking other support activities.
The objective of this project is to maintain the premium price of kazunoko, herring roe, in the existing Japanese market and diversify into the newer Chinese market. This will support British Columbia coastal communities and help create a year round industry.
Contains information licensed under the Open Government Licence – Canada. Source: Government of Canada proactive disclosure of grants and contributions (open.canada.ca, dataset 432527ab-7aac-45b5-81d6-7597107a7013), 1,327,352 rows as published, collapsed to one agreement per agreement number (per reference number where none is given) at its latest amendment, which carries the full agreement value. Years are the agreement start year. Agreements with individuals are counted but not named.