Potential Motors Inc.: federal grants and contributions

Updated 12 October 2026 · Hanwell|Hanwell, NB · grants and contributions register · Saint John Kennebecasis

Potential Motors Inc.: federal grants and contributions: 24 agreements; $1.7M value; 3 departments; 7 programs.

Assay record ASY-CA-0E85HOR0WB · Cite as: Assay Systems, “Potential Motors Inc.: federal grants and contributions”, https://assay-systems.com/register/ca/grants/r/potential-motors-inc/

$
24agreements
$1.7Mvalue
3departments
7programs

Largest agreements

Development of Predictive Suspension Control Concept$450Kvalue2022start2023end

This project is focused on the use of forward facing sensors to inform control decisions around semi active suspension in an off-road vehicle.

217299$370Kvalue2021start2023end

Commercialize innovative automotive technology

AI Driven Control System for Advanced Control of Electric Vehicles through Harsh Conditions$130Kvalue2020start2020end

Develop and test a prototype electric vehicle using AI driven control systems to aid in operation in harsh conditions.

Innovation Assistance Program$91.5Kvalue2020start2020end

The funding provided by the IAP program is intended to assist innovative small and medium-sized enterprises in the start-up phase that cannot access existing commercial support related to COVID-19.

EV Sensor Fusion$80.0Kvalue2021start2022end

Development of sensor fusion for highly accurate estimation of off-road electric vehicles position in varying environments.

Development of an OS to Support Multiple Camera Platforms$55.0Kvalue2024start2024end

This project will allow the firm to identify the main technical and commercial gaps to the full integration of camera technology to predict terrain and use artificial intelligence to adapt the vehicle before reaching the predicted conditions. The project will examine the constraint of making its internal operating system compatible with many different cameras across many makes of vehicles, price ranges of cameras, etc. This will help the firm determine the best course of action to penetrate the market rapidly but safely in terms of customer/client satisfaction, IP protection and cost, among ot

214537$50.0Kvalue2020start2021end

Hire a senior software developer with automotive experience

218728$50.0Kvalue2021start2022end

Engage automotive manufacturing expertise

Show all 24
221034$50.0Kvalue2022start2023end

Develop branding, design and fundraising leadership for off-road vehicle electrification

226297$50.0Kvalue2024start2025end

Engage expertise for AI/Data Pipeline strategy development to support growth

225606$45.0Kvalue2023start2024end

Engage a consultant to develop a marketing plan.

Youth - Marketing$30.0Kvalue2020start2021end

The goal of this project is to develop a marketing plan to allow us to position our company as leaders within the automotive space.

Youth - Vehicle Interior Design$30.0Kvalue2021start2022end

This project is for the Vehicle Interior Design work, currently we are building an Electric Adventure Vehicle for the offroad customer segment. At the present stage we are in the prototype stage where in we are building the vehicle and this project will play a critical role in defining the interiors for the vehicle, user experience and overall design for the vehicle. Interior design is directly proportional to the functionality of the vehicle and its features.

Youth - Development Engineer in Training$30.0Kvalue2022start2022end

Design and validation of interior components for a prototype off-road electric vehicle.

Youth - Human Resources$30.0Kvalue2021start2022end

Improving the capabilities of the Potential Motors team by increasing human resources capacity.

Youth - Marketing$30.0Kvalue2022start2022end

Developing and implementing Potential Motors digital marketing strategy.

Youth - Development Engineer in Training$30.0Kvalue2020start2020end

Research and development of a prototype electric vehicle to enable the testing of the company's core software control product.

Streamlining of Administrative Processes$30.0Kvalue2024start2025end

This project will focus on bringing on youth talent to help improve overall efficiency and productivity across the organization. Specifically this will address gaps in business development, marketing, and operations.

IP Assist: Intellectual Property Strategy Engagement$22.4Kvalue2024start2024end

The project will support development of intellectual property capacity within the firm.

IP Assist: Intellectual Property Strategy Engagement - Level 3$20.1Kvalue2024start2025end

The Project will support development of intellectual property capacity within the Firm.

Youth - Development Engineer in Training$20.0Kvalue2018start2019end

The proposed project will include research and development of a prototype electric vehicle conversion.

222538$18.8Kvalue2023start2023end

Hire a Consultant to Develop a Financing Plan

IP Assist: Intellectual Property Strategy Engagement$7.0Kvalue2022start2022end

The Project will support development of intellectual property capacity within the Firm

Potential Motors Inc.$2.5Kvalue2021start2022end

Through the application of national and local priorities, the CSJ program seeks to provide youth, particularly those who face barriers to employment with access to work opportunities. Funded employers must demonstrate that they are providing quality work experiences for youth that provide opportunities to develop and improve their skills.

Departments

National Research Council Canada16agreements$1.1Mvalue3programs
  • Industrial Research Assistance Program – Contributions to Firms
  • Industrial Research Assistance Program – Youth Employment Program
  • Innovation Assistance Program

All grants from National Research Council Canada

Atlantic Canada Opportunities Agency7agreements$634Kvalue3programs
  • REGI - Business Scale-up and Productivity
  • REGI - Productivity and Business Skills
  • REGI - Strategic Growth Initiative (SGI)

All grants from Atlantic Canada Opportunities Agency

Employment and Social Development Canada1agreements$2.5Kvalue1programs

Years

20245agreements$177Kvalue3programs
  • Industrial Research Assistance Program – Contributions to Firms
  • REGI - Strategic Growth Initiative (SGI)
  • Industrial Research Assistance Program – Youth Employment Program
20232agreements$63.8Kvalue1programs
  • REGI - Strategic Growth Initiative (SGI)
20225agreements$567Kvalue3programs
  • Industrial Research Assistance Program – Contributions to Firms
  • Industrial Research Assistance Program – Youth Employment Program
  • REGI - Productivity and Business Skills
20216agreements$562Kvalue5programs
  • REGI - Business Scale-up and Productivity
  • Industrial Research Assistance Program – Contributions to Firms
  • Industrial Research Assistance Program – Youth Employment Program
  • REGI - Productivity and Business Skills
  • Youth - Canada Summer Jobs
20205agreements$331Kvalue4programs
  • Industrial Research Assistance Program – Contributions to Firms
  • Innovation Assistance Program
  • Industrial Research Assistance Program – Youth Employment Program
  • REGI - Productivity and Business Skills
20181agreements$20.0Kvalue1programs
  • Industrial Research Assistance Program – Youth Employment Program

Contains information licensed under the Open Government Licence – Canada. Source: Government of Canada proactive disclosure of grants and contributions (open.canada.ca, dataset 432527ab-7aac-45b5-81d6-7597107a7013), 1,327,352 rows as published, collapsed to one agreement per agreement number (per reference number where none is given) at its latest amendment, which carries the full agreement value. Years are the agreement start year. Agreements with individuals are counted but not named.